From the President
As we step boldly into the new year, it is impossible not to reflect on the past twelve months.
2020 tested our resilience, our humanity and, most importantly, our trust. We rose wearily, day after day, to face an upended world, trying to make sense of a relentless news cycle clouded by fear, misinformation and disconnection. But rise we did and continue to do.
Many of you put your trust in KUOW as an essential, daily companion, a beacon of truth and solace when you needed it most. We do not take your confidence for granted; it is what drives us to continue holding ourselves to a higher standard. We promise to reaffirm your trust each day by bringing you thoughtful, dependable journalism rooted in the communities we serve.
I will always remember 2020 as the Year of the Unimaginable. Unfathomable pain, suffering, joy and triumph. As we look to 2021, KUOW will be here with you for whatever comes next — for our community and for our democracy.
KUOW and NPR were founded with the belief that everyone should have free access to honest, fact-checked information — as well as stories that broaden perspectives and deepen understanding of the world around us. KUOW Members and Business Supporters ensure we can bring this content to our community without any paywalls. You can see more details on our audience here.
In a year of disconnection, we brought you together around important conversations affecting our world. We spoke with experts from across the country and neighbors in our community, seeking clarity in an ever-shifting news cycle and forging a new, better way forward.
KUOW has been tracking our diversity of sources in local broadcast features — defined as planned stories, investigations or profiles — and guests on The Record and Week in Review since 2015. Since 2017, we have set benchmarks on source diversity which are tracked monthly by leadership. This year, we are reporting these numbers publicly for the first time. We plan to do so every year going forward. You can learn more about these numbers, how they’re tracked, and our goals here.
|In our last fiscal year, more than 90% of KUOW’s funding came from individual donors and local business supporters. We are proud to report that 72% of our revenue went directly back into our news programming. Below, see an overview of KUOW’s finances in Fiscal Year 2020 (July 2019 – June 2020). You can see more details on our revenue sources and spending here.|
This year, the support of our community allowed us to spend less time fundraising and more time bringing you the news.
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